Toys

The toy market is a classic application for consumer batteries, where the primary driver is extreme cost control. Batteries must meet basic performance requirements (providing several hours of fun) at the lowest possible price. Safety is an absolute red line due to the primary user group being children, requiring prevention of leakage, overheating, or even ingestion risks. Standardized sizes (e.g., AA, AAA) facilitate consumer purchase and replacement. The market is segmented: high-end rechargeable remote-control models seek performance and runtime using high-performance rechargeable batteries, while a vast number of disposable electronic toys rely on economical and reliable alkaline or coin cells.